Living with Diabetes Case Study Example | Topics and Well Written Essays - 1500 words

Living with Diabetes - Case Study Example Elizabeth who lives in United Kingdom is helped by the National Health Service (NHS) is the publicly funded health care system of England; the National Health Service (NHS) is not to be confused with the other three national health systems operating in the United Kingdom which are responsible to their own governments and have developed under differing legislation. All four services collectively operate without general discrimination toward citizens from each others areas. The NHS provides the majority of healthcare to Elizabeth, from general practitioners to hospitals, long-term healthcare, thus helping her cope with her diabetes. The National Health Service Act was passed in 1946 and came into effect on 5 July 1948; subsequently it has become an integral part of British society, culture and everyday life: the NHS was once described by Nigel Lawson, former Chancellor of the Exchequer, as "the national religion". Private health care has continued parallel to the NHS, paid for largely by private insurance, but it is used only by a small percentage of the population, and generally as a top-up to NHS services. As the reforms continue to change the way the NHS works, NHIS is able to offer new insights into its performance. It is a uniquely powerful and cost-effective resource for those who need to understand, interpret and exploit these events - from pharmaceutical companies developing their marketing strategies, to patients needing to be aware how the system works. Elizabeth often also uses the Diabetes UK Careline as a further source of information for people with diabetes and it receives around 50 000 enquiries a year. The Careline number is 0845 120 2960 and it is open Monday to Friday from 9am until 5pm (a translation service is available) with recorded information available 24 hours a day. As well as offering information to people on a wide range of subjects, Careline also offers support through talking with a trained counsellor . Calls to Careline allow Elizabeth to identify gaps in currently available information, and to then fill them. We have found this to be particularly true around the subject of diet--by far the most requested topic of information. This can be as simple as producing quick question-and-answer style responses to topics that the media has generated interest about, to developing a more detailed information resource, such as the weight management pack, which deals with many of the issues that callers to Careline, both lay and professional, have raised. Like most people who get their information on diabetes from the media, the internet or the man next door, this often means that the information they receive is distorted or even dangerous, Elizabeth too was affected by this but her problems were taken care of by the Careline. A particular issue is the myth around 'mild diabetes' or 'a touch of sugar', which many callers to Careline cite as their particular problem. Because diabetes has been couched in these terms, many people fail to realise the seriousness of their condition and think that they only have to avoid sugar in their diet (another popular misconception). Psychosocial factors

Package design and the consumer behavior Essay Example | Topics and Well Written Essays - 750 words

Package design and the consumer behavior - Essay Example Other markets who might in the past have been scathing about the marketing profession and its contribution are being forced to take notice of research that suggests that 'people really do make the difference in choice of noodles'(Marchington and Wilkinson, 2002). Before the discussion is going any further, it is crucial to get the same understanding about the Consumer Behaviour itself. According to a small number of sources, Consumer Behaviour studies the process of a buying decision of customer (in group or personage). Basically put, it tries to understand What, Who, When, Where, and Why they consume a product or service. Behavioural patterns have many important implications, both theoretical and practical, for virtually all kinds of Buyer practices including product analysis, purchase, selection, training, development, performance appraisal, compensation, and even company relations (Werner, 2000; cited by Tsaur and Lin, 2004). With the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnould, Price & Zinkhan, 2002, p6). As the vital consumer decision-making unit, family are most regularly examined by many marketers because decision making by family differs in many ways from decisions made by an individuals. According to Hawkins, greatest, and Coney, the term of family decision making is the method by which decisions that straight or circuitously engage two or more family members are made (Hawkins, Best & Coney, 1998, p195). Generally, dissimilar motivations and diverse family l ife cycles will cause unusual decision making process. In the meantime, with the different decision making procedure, the dissimilar members of family would play a variety of roles and directly influence the consequence of decision. The Stimulus-Response Model of Buyer Behaviour Sales Presentation Buyer's Hidden Mental Process Sale/No Sale If we analyze then we may know that in the stimulus-response model of buyer behavior, Marketing Stimuli (make up of the marketing mix- product, price, place, and endorsement) and Other Stimuli (such as the financial, technical, political, and educational environments) enter the customers "Black Box" and create certain responses. No doubt, marketers must try to work out what goes on in the "black box" where it can assist them to get better and offer the products and services that customers want. From the Figure 2.1, it can be seen that it has two fractions in the "black box". The first part is "Consumer Behavior" which control how buyers see and respond to the stimuli. The next part is "Consumer Decision procedure" which is the progression to find out what the buyers use to make a decision what buying behaviour is undertaken. Buying Behaviour When You Going To Buy Instant Noodle If we analyze then we come to know that Pot Noodle is a low price and low value product. Effectual branding and packaging is reliable by means of a product mix to meet a diversification of consumer needs. The product has a standing of a contemptible low excellence product this feature is overstated with the semiotic use of soft pornography. Marketers have incessantly promoted their product throughout marketing that associates